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DigitalAsian

Interaction Technology

 

We talk of event tech and technology for the workplace and for working remotely. Technology such as video conferencing which allows us to interact with each other even when we are in different locations.

It seems that work and events are going along a similar path. You can work remotely and attend events remotely also. Some employers now asking employees to return to the workplace, at least some of the time, a hybrid model of work seems to be developing. This is also the case for events. Hybrid events are gaining momentum.

Maybe we should not be talking of event tech but of interaction tech.

DigitalAsian

(Image: Unsplash)

New Event App: ShareYaarNow

I came across a new event platform: ShareYaarNow – https://www.shareyaarnow.com

Lists events in chronological order and lets you search for events by location/category and lets you post your own events for free. It’s easy to use. If you simply want to find events then you don’t need to register. If you want to post your own events then you can register simply using your email address, create a password and verify your email and that’s it. It’s not a ticketing app but you can post your event details, including links, at no cost.

If you want to give your event an extra boost there is paid add-on you can select when posting your event called ‘Featured Event’. Select this add-on, pay and your event will appear in their website’s scrolling banner and in the ‘Featured Event’ section in the app.

Also, on the app you can set up your own ‘Team’ and post events just for that team which is useful if you're organizing events just for a group.

Give it a try!

DigitalAsian

Social Media, Communications, Fintech, Mobility and E-commerce

 

Recent items in the news include:

- TikTok owner Bytedance gets into fintech;

- Tencent teams up with automaker Geely for smart cars;

- WhatsApp is using its platform for fintech;

- Apple is getting into smart cars;

- Cruise, Microsoft and GM are partnering for smart cars.

When I see these news stories, there seems to be a convergence in Social media (content), communications (messaging), fintech (finance), mobility (transport and logistics) and e-commerce (trade and social commerce) sectors.

These sectors seem to be 5 major areas that firms are investing in and teaming up together to get market share. The businesses mentioned above have huge customer bases with which to offer more services. It seems to me that once firms get a large user base,they expand into one or more of these sectors.

DigitalAsian

MONETIZING YOUR LIFE

 

Monetize your Life

Personal branding, social media, side hustle, job, startup, investing, upskilling, author, digital economy ... 

Is it all about monetizing your life nowadays?

DigitalAsian

(Photo by Garrhet Sampson on Unsplash)

Google Town

Google Town - DigitalAsian 

CNBC reports that Google is planning to convert land in Mountain View, California for mixed-use such as retail and housing.

Imagine living in an ecosystem created by Google or any other Big Tech firm.

(Photo: Morning Brew on Unsplash)

DigitalAsian

Pivot Ideas

Pivot Ideas - DigitalAsian 

Today, I saw in The Economist feed that the airline Cathay Pacific is to start selling airline meals direct to the public.

This got me thinking about other pivots that businesses have done this year. Let me know of any pivots you have seen or done yourselves.

(Photo by Free To Use Sounds on Unsplash)

DigitalAsian

Decentralized Talent

Decentralized Talent - DigitalAsian 

With Palantir's announcement that they are moving from Palo Alto to Denver, brings into focus the whether you need tech hubs, such as Silicon Valley, where you get all the tech and engineering talent in one place. Denver also has offices for other Big Tech firms.

Silicon Valley has faced the problem of high accommodation costs for some time. With 'working from anywhere' and remote working now common. Companies are re-assessing their commercial office space requirements. And tech talent can become less centralized and more decentralized. 

But, tech hubs, like Silicon Valley, not only have tech talent but also the VCs that support them and other necessary services to support and foster a good environment for commercializing ideas. Also, the quality and cost of the digital infrastructure matters. Locations where the digital infrastructure is good will fare better than others.

Will tech talent continue to be drawn to Silicon Valley and other tech hubs?

(Photo: Christina @ wocintechchat.com on Unsplash)

Follow DigitalAsian for more ideas on the digital economy.

Digital Venues: Live Streaming

Digital Venues: Live Streaming - DigitalAsian

With use of physical event venues limited, digital venues, i.e. your smart devices, are now the go to 'place' for events. Only now, the 'venue' moves with you. Its not yet the same feel as attending a live event at a physical location but there are other things you can do on a live stream, such as, putting comments that others can see in real time.

Event organizers are having to learn new skills and technologies to attract and monetize their audience.

Let me know your experiences.

(Photo: Aleks Marinkovic on Unsplash)

Follow DigitalAsian for more ideas on disruptive technologies

Experiential Technology: Creating the Live Experience Online

Experiential Technology: Creating the Live Experience Online 

Experiential Technology: Creating the Live Experience Online

Shoppers want an experience when they go shopping which is not so easy at the moment due to the quarantine. Shoppers are used to getting a buzz when they shop at a mall. Malls gave shoppers an all-round experience and it will take time to get back to that as quarantine restrictions slowly end.

So, e-commerce platforms have to give their customers an experience, a buzz, when shoppers browse and buy things. Obviously, new technology will play an important role in creating an innovative shopping experience with e-commerce – experiential e-commerce. Can shoppers get retail therapy with e-commerce?

It’s the same with events. How can event organizers create an experience online as you would get when you attend, say, a conference in person? Video conferencing technology helps but just doesn't feel the same as meeting in person. At a conference, influencers and attendees can take pictures and video to post online later to create a buzz around the event. But with a virtual event this is not so easy. With a music concert, its also about the anticipation you feel beforehand, the travelling with friends to the venue and so on.

The technology to achieve such an experience online is getting there but very slowly. I guess the obvious technology to get us there would be VR/AR and holograms. But can technology really re-create the same experience as attending a conference or music concert in person? ‘Experience technology’, I think, is still in its infancy but its fascinating to see it evolve.

DigitalAsian

Your digital footprint says a lot about you

Your digital footprint says a lot about you 

 

Your digital footprint says a lot about you

Your digital footprint says a lot about you. For years now, people have been on social media leaving behind data that they may have forgotten. your digital footprint is unique to you, like your digital dna.

A CV/resume may no longer be needed. Firms sometimes ask candidates to send in their LinkedIn profiles instead of a resume. As the recruitment process transforms from being a sourcing game to more of an engagement business, a number of startups are doing away with the resume culture.

At these firms, a candidate’s digital footprint is the first port of call for a recruiter. Talent acquisition/HR firms see an increase in the move away from CVs. Algorithms are used to help its companies hire the right candidates based on their digital footprint. Lots of data is online for recruiters to pickup and select their required recruits.

DigitalAsian

You Need to Improve your Customer's Online Experience Now

You Need to Improve your Customer's Online UX Now 

You Need to Improve your Customer's Online Experience Now

Does your users’ online experience matter more to your brand than their offline experience?

Nowadays, your customers are likely to first interact with your business online and maybe via a mobile device. "Your digital experience is your brand," according to Lew Cirne. Your customers’ digital experience will probably define your brand to your customers.

User experience, online and offline, is important, but as user contact will most likely be online first, your users need to have a good online experience of your business.

Obviously, your offline user experience matters also. If you are restaurant or airline then even if your customer’s online experience is great but your offline service is not then the customer may not return.

User experience (UX) online of your services will come to represent the sort of company that you are to your customer.

Brand management and brand strategy is more dependent on technology nowadays.

DigitalAsian

You Need to Boost Users First and the Money will Follow?

Scaling Up or Monetization 

You Need to Boost Users First and the Money will Follow?

Scaling Up or Monetization

A common startup dilemma is whether you use the limited funds you have to scale up or concentrate on monetization and revenue first. Is it easier to monetize a startup which has scale and traction as opposed to a startup with few customers? Ideally, a startup should do both - monetize and scale up.

All those who develop apps or platforms need to deal with how to spend their funds and whether to monetize first or to market and build up their user base. If an app or platform is gaining traction then presumably it means that users are happy with their experience.

Before most VCs invest, factors they will look at include traction – how many downloads or visitors you have – and revenues. Which is more important to a VC? Will a VC prefer to invest in a startup that is gaining traction or one that has some revenue?

Is it true that if you get users first, the money will follow?

DigitalAsian